The phone remains one of the most important ways for customers to contact a business. But what happens when no one answers? For many businesses in Ireland, a missed call isn’t just an inconvenience; it’s a missed opportunity that can directly affect revenue, customer satisfaction, and long-term growth.
A recent study revealed that47%of initial calls to businesses go unanswered. For an Irish company handling dozens of calls each day, even a small percentage of missed calls can quickly add up to lost opportunities, frustrated customers, and unnecessary strain on staff.
The Direct Cost: Lost Revenue
Whether it’s a prospective customer looking for a quote, a supplier confirming an order, or a client needing urgent support, unanswered calls result in lost business. And a missed call is rarely an isolated event; it can often create a chain reaction. Sales teams lose momentum, service teams face unhappy customers, and reception staff waste valuable time chasing callbacks. In today’s competitive market, responsiveness matters. Just think about how much it has cost you in terms of time and marketing spend to get that potential customer to call! So, if you’re not available, your potential next order might just go to your biggest competitor.
The Hidden Cost: Damaged Reputation
Revenue loss is just the beginning, research shows that 85% of unanswered calls are never returned, and customers remember the businesses that didn’t pick up.
For office managers and receptionists, a missed call might mean a supplier is unable to deliver on time. For HR teams, it could mean losing a strong candidate to a competitor. For client-facing staff, it might mean a frustrated customer leaving a negative review.
First impressions matter, and in many cases, the first impression is still a phone call. If you don’t answer, you risk damaging your reputation before the conversation even begins.
The Operational Cost: Wasted Time and Resources
Missed calls are more than just minor issues; they represent lost opportunities to connect with customers. Each one leaves a gap that your competitors are ready to fill. Modern teams also require the freedom to work from anywhere, and when your tools don’t match the way you work, your team's performance declines.
This is exactly where Linkphone by IP Telecom steps in. Designed around the way modern Irish businesses work today, these solutions make every call simple:
One number across all devices – perfect for hybrid and remote teams who need a consistent business identity, whether they’re in the office, at home, or on the move.
Simultaneous ringing – no call forwarding headaches, calls reach you on every device at once.
Instant caller info – see who’s calling before you answer, so your team is always prepared.
Unified contacts – keep all business contacts in one place, accessible to the whole team.
Simplify setup and management – one login, quick deployment, and no complex hardware.